Instagram Checks the Best ad Frequency in Stories

How does Instagram test the number of displayed ads on the website? 

Facebook, Twitter and now also Instagram. Increased visibility of advertisements, and thus reaching new customers is becoming an explicit action. Why?

Advertising as leverage of trade?

A well-known saying found its reflection on Instagram. In a recent report by MarketingLand we can find outright alarming data.

Well, one in four In stories on Instagram turns out to be advertising or content containing information that is part of a marketing strategy. As many as 22% of 45 posts and 23% of 26 articles are advertising. As you can easily see, for Instagram users, ads are becoming commonplace.

What is the Instagram test?

According to AdWeek the report, the test consists of displaying more ads from various advertisers in Stories. The experiment is carried out on a small group of users and all advertisers can take part in the test.
According to a spokesperson for Facebook, i.e. the brand to which Instagram belongs, these actions are aimed at checking the best frequency of ads in Stories and how many relationships they would be best received by users of the application. Users notice that more advertising content reaches them.

Recently, there has also been talking of a new era of social networking sites - including Instagram. People dealing with marketing should try not only to learn about this way of advertising but also to adapt it to the needs of the platform. All this so that the user does not get bored with both the content and the graphic design, which places even greater requirements on them. Otherwise, placing ads on social networking sites will bring the opposite of the previously assumed results or opt Buysocialfollowers .

Will social networking sites dominate other advertising platforms? They are certainly becoming an increasingly reliable marketing tool, but whether the results of tests on Instagram will be satisfactory - we will have to wait for a little longer.